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The web site had the following on the homepage, "Criadero de Border Collie - Bahía Blanca - Argentina." I noticed that the web page said " Bahía Blanca - Buenos Aires - Argentina." They also said " El Border Collie es un perro cuya principal característica es la inteligencia. Si bien es un criterio discutible, la mayoría de los especialistas concuerdan en que está entre las tres razas mas inteligentes. La combinación de todas estas características hacen del Border Collie un perro único. MIKALE cría Border Collie Puros Pedigree ." The meta header had criadero as the first optimized keyword. This keyword is followed by border, collie, and colie which isn't as urgent as criadero. The other words mikale.com.ar uses is puros. pedigree is included and will not be viewed by search parsers.